Manufacturer: Mogen David Inc.,
Price: 3.79 / 750ml.
Alcohol Content: 13%
Found In:
Presentation: 2/5 – More pink than purple. Could be disguised Vitamin Water.
Taste: 4/5 – Very decent. May have been a rejected Snapple experiment at one time.
Burn: 1/5 – Practically nonexistent; a very easy drink.
Buzz: 2.5/5 – Middle of the road. Definitely more of a “chick” bum wine.
Rarity: 4/5 – Only one out of four stores carrying MD in
Value: 3/5 – Fairly good taste (for cheap “fruit” wine), but not enough backbone.
I love a good challenge, but after I’d finally managed to track down Mad Dog’s famed Blue Raspberry (with added bling, bling!) I felt my quest was at an end. Lo and behold I saw Purple Rain up on the fabulous www.ghettowine.com website and knew where my next quarry lay. Not only did it present a truly remarkable color for any beverage, but there was no mention made of what it was supposed to taste like. Just what my bum wine odyssey called for!
Like I mentioned in a previous post,
The label indicated that the Purple Rain flavor was meant to be “An exotic blend of raspberries and blackberries.” The picture on ghettowine.com showed the bottle as being a neon-bright, almost
After proper chilling, I found this particular iteration of the ‘Dog was very Snapple-esque with lots of processed berry flavor on top of injection molded plastic. There were some faint traces of raspberry left over from the bling, bling mixed with what tasted like Smuckers jelly. I can’t help but wonder if Mad Dog is trying to imitate an alcoholic version of Gatorade Rain. Unfortunately I began this experiment in mid-summer when we had frequent guests at our house that could be considered “decent” folk. Therefore, we generally had to hide the bum wines and sneak in testing whenever possible. The Purple Rain therefore sat on the shelf for a few weeks before being given its official run-through.
Fast Forward to the Olympics …
Let’s face it: I’m never going to win an Olympic medal, but I can drink bum wine in celebration of Michael Phelps defending American freedom with 8 straight gold!
I settled in to the last round of swimming finals with my bottle of Purple Rain determined to use it in salutation to our boy Mike firmly stomping the competition in every event he competed in. After sitting in the fridge for so long, Purple rain lost any sort of Snapple subtleties and instead denatured into pure cough syrup. I hear bum wines compared to Robitussin on a fairly regular basis, but I can firmly say that Purple Rain tastes identical to that fabled medicine.
I tried to balance out the thick, antibiotic taste with a deep-freeze in our downstairs meat freezer which turned this garbage wine into a sugary gas station slushy gone wrong, but even that didn’t do much to muffle the powerful, throat-coating cough syrup presentation that this soured Mad Dog had to offer. Nevertheless, Phelps won his gold and I downed the bottle in celebration, more or less in one long chug. Afterwards I felt somewhat lightheaded, but that was immediately kicked out of the way by the rush of syrup and sulfites that drove me to a straight sugar high. There was no buzz to be had after downing this swill.
Add up all the fruitiness of this bum wine and standard drinkability (at least when it’s not left to sit for two weeks) and I think Purple Rain is aimed more at a female market. Aside from Boone’s Farm, this is about as close as a true bum wine comes to being a wine cooler.
